TelevisaUnivision Sees 1% Dip in U.S. Ad Revenue, Reports Total Q3 Revenue Up 11% to $1.28 Billion
Growth in Mexico and streaming service ViX propels overall revenue despite slight dip in U.S. ad revenue; Company on track for streaming profitability by mid-2024.
- TelevisaUnivision experienced a 1% decrease in U.S. advertising revenue in Q3, coming in at $459.4 million; however, excluding political and advocacy spots, U.S. ad revenue actually rose 3%.
- In Mexico, TelevisaUnivision's advertising revenue increased significantly by 21%, driven by private sector growth from both new and existing clients.
- Total revenue for the company rose 11% to reach $1.28 billion, strongly aided by the growth in Mexico and the company's flagship streaming service, ViX.
- ViX has reached 40 million monthly active users and the company projects that the streaming service will turn a profit by mid-2024.
- Subscription and licensing revenue increased 18%, with growth in both the U.S. and Mexico driven by ViX's premium tier, pricing growth on linear subscribers and increased content licensing revenue.