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2h ago

TelevisaUnivision Expands ViX with New Music Hub, Microdramas, and YA Fest Festival

The company unveiled ViX Música, a slate of one-minute microdramas, and the YA Fest music festival during its upfront presentation, targeting young Hispanic audiences.

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Overview

  • TelevisaUnivision announced YA Fest, a three-city Latin music festival set to debut in September 2026, featuring live performances and immersive fan experiences aired across its platforms.
  • ViX Música, a new music streaming hub within the ViX ecosystem, will launch this year, offering concerts, interviews, docu-specials, and behind-the-scenes content focused on Latin music.
  • The platform has partnered with iHeartMedia to exclusively stream the iHeartRadio Fiesta Latina live in October 2025.
  • Forty original one-minute microdramas, tailored for mobile viewing, will premiere in the second half of 2025 as part of ViX’s new Shorts format, with plans to expand into comedy and documentaries.
  • These initiatives aim to deepen engagement with ViX’s 50 million monthly active users and cater specifically to young Hispanic audiences, leveraging cultural connections and new content strategies.