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TelevisaUnivision Expands ViX and Music Offerings with Microdramas and YA Fest

The media giant targets young Hispanic audiences with short-form content, a new music streaming hub, and live events as part of its 2025 upfront announcements.

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Overview

  • TelevisaUnivision will debut 40 one-minute scripted 'microdramas' on its ViX streaming platform in late 2025, aiming to engage mobile-first Hispanic viewers.
  • The company announced YA Fest, a multi-city live music festival set to launch in September 2026, featuring immersive fan experiences and cross-platform broadcasts.
  • ViX Música, a new music streaming hub, will centralize Latin music content, including concerts, exclusive interviews, and behind-the-scenes features.
  • An expanded slate of 'always-on' unscripted programming, including 24/7 reality formats, will roll out on ViX to cater to diverse viewer interests.
  • TelevisaUnivision secured exclusive rights to premier Concacaf women's soccer competitions for the 2025-26 season, strengthening its sports portfolio.