Overview

• The project will culminate in a Creator Cup at Mexico City's Estadio Azteca featuring 1v1 competitions between global creators and football legends.
• Match results will trigger donations to build football pitches in the winners’ home countries.
• Content will be distributed across MrBeast’s social channels and TelevisaUnivision platforms, reaching audiences in English and Spanish through outlets including TUDN.
• Beast Philanthropy and TelevisaUnivision will build a school and a new pitch near Mexico City and rehabilitate 10 additional fields across Mexico.
• The collaboration was unveiled at an ADWEEK House Panel with Beau Avril and Tim Natividad, and organizers say dates and rosters will be announced for a window after the stadium’s planned March 2026 reinauguration and before the World Cup.