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4h ago

Televisa’s ‘¿Quién Es La Máscara?’ Wins Premiere Ratings as TV Azteca’s ‘La Granja VIP’ Dominates Online Chatter

Early audience data show Televisa’s returnee winning on TV, with Azteca’s rural format riding 24/7 streaming and heavy social chatter.

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Overview

  • HR Media figures reported by Álex Kaffie show ¿Quién es la Máscara? drawing 7,009,000 viewers on premiere night versus 4,388,000 for La Granja VIP.
  • TelevisaUnivision said the season launch generated a combined 14.9 million viewers across the night when including its broader projection.
  • La Granja VIP opened with 16 celebrities, surprise additions such as Lola Cortés, and a 24/7 livestream on Disney+, as host Adal Ramones pledged no camera shutdowns or special treatment.
  • Azteca’s show trended atop social platforms with memes and sharp critiques over on-air errors and comparisons to La Casa de los Famosos, and it faced backlash for casting Eleazar Gómez.
  • Early game steps included assigning several contestants to sleep in the granero as peones and naming César Doroteo “Teo” as the first nominee, with subsequent nomination and elimination rounds ahead.