Overview
- Telemundo will air 92 matches with 12 on Universo, and every one of the tournament’s 104 matches will stream live on Peacock and the Telemundo app.
- Advertisers securing time include Anheuser-Busch, AT&T, Bank of America, The Coca-Cola Company, Diageo, McDonald’s, Toyota, Volkswagen of America and Xfinity.
- Nearly 60 brands across categories such as alcohol, automotive, finance, quick-service restaurants, retail and telecom have booked multi-platform campaigns.
- NBCUniversal says pricing is higher than in 2022 and that inventory is 90% sold more than six months before kickoff.
- Telemundo credits greater digital participation, broader sponsorship activations and the growth of soccer and Spanish-language viewing in the U.S., citing a 400% rise in advertiser demand.