Overview
- The inverted mark will appear on Bayern’s warm‑up jackets, on pitchside LED boards, and in a giant ‘T’ formed by Telekom apprentices in the stands at the Allianz Arena.
- Players including Manuel Neuer, Harry Kane, Serge Gnabry and Joshua Kimmich are set to wear the flipped logo during pre‑match warm‑ups.
- Telekom has already begun using the rotated emblem in TV commercials, print advertising and social media as part of the promotion.
- The creative references the series’ “Upside Down,” and the new season will also be available on Magenta TV.
- The activation is scheduled for Saturday’s 15:30 local kickoff against SC Freiburg and is an intentional PR move rather than a branding error.