Particle.news
Download on the App Store

Telefe’s MasterChef Special Leads Night as El Trece’s New Afternoon Shows Start Soft

The counterprogramming cemented Telefe’s weekly lead during a summer of historically low TV viewing.

Overview

  • Telefe’s MasterChef Celebrity special averaged 6.2 rating points and peaked at 7.1, decisively outdrawing El Trece’s La Noche de Mirtha.
  • La Noche de Mirtha returned from Mar del Plata and averaged 3.3 points on Saturday, falling short of the night’s top tier.
  • El Trece’s La cocina rebelde with Jimena Monteverde posted a 2.9-point weekly average in its first week on air.
  • The revived The Balls, now hosted by Benjamín Vicuña, averaged 2.8 points across its opening week.
  • Weekly channel rankings showed Telefe ahead with 4.2 points versus El Trece’s 3.4, as total TV usage remains at a two-decade low of 14.5 points.