Overview
- Telefe consolidated weekend leadership with an overall average near 5.0 rating points versus about 3.0 for El Trece, according to published measurements.
- MasterChef Celebrity was the weekend's highest-rated show, with the first part registering roughly 11 to 12 points and a notable fall in viewers toward the end of the broadcast.
- Telefe moved its usual Sunday elimination after Copa Libertadores coverage earlier in the week, running a 'última chance' night on Sunday and scheduling the elimination gala for Monday.
- PH: Podemos Hablar dominated Saturday prime time with first- and second-part averages of about 8.1 and 5.9 points, and Juana Viale's La Noche de Mirtha showed a modest recovery but remained well behind Telefe's offerings.
- Holiday viewing patterns reduced afternoon audiences on Mother's Day and highlight how live sports rights and reality formats are shaping scheduling choices and the weekend competition between Telefe and El Trece.