Overview

• Wanda Nara and Vero Lozano hosted the Telefe special Se encienden las hornallas, unveiling 20 contestants after Argentina’s World Cup qualifier broadcast.
• Telefe said the remaining four celebrities will be disclosed during commercial breaks across the channel on Friday.
• Outlets subsequently circulated a full 24-name roster, featuring figures such as Pablo Lescano, Diego “Peque” Schwartzman, Maxi López, Luis Ventura, La Joaqui, Evangelina Anderson, Valentina Cervantes and Alex Pelao.
• This edition expands the field to 24 participants and is slated to premiere in October on Telefe.
• The lineup spans music, sports, television and social media, underscoring Telefe’s cross-platform promotion strategy for the new season.