Overview
- Gran Hermano finished last week with Sol Abraham as winner and had been the channel’s main prime-time draw, leaving a clear programming gap after its finale.
- Telefe remained the most-watched channel on Monday with about a 7-point daily average while El Trece averaged roughly 4.8 points, but prime-time performance slipped across key shows.
- Popstars, a revived music reality, has fallen from an 11.3-point debut to roughly 6.9 points in recent broadcasts, showing a steep drop in audience retention for the format.
- Pasapalabra’s move to a late slot drew only about 4.4–4.7 points and lost its time to Otro día perdido, and afternoon telenovelas and news occupied three of the top five positions for the day.
- Industry coverage says the shift highlights a wider problem for open television—recycled formats, tighter budgets, and audience migration to cable and streaming—that could force more programming reshuffles and affect ad revenue and talent plans.