Overview
- Personal becomes the sole commercial, institutional and employer brand while the company keeps Telecom as the legal name, with Flow, Personal Pay, Smart Home, Tienda and Tech positioned as products within the Personal ecosystem.
- Executives say the Telefónica purchase is already executed but merger approval is pending, so customer migration and operational integration have not begun.
- Management cites the need for scale to compete with low‑Earth‑orbit satellite providers and large digital platforms as a key driver of the consolidation.
- The company reports roughly US$3.7 billion in revenue over the last 12 months and average annual network investment near US$700 million.
- Targets include reaching about 7.1 million FTTH homes and switching off copper by end‑2026, with 5G now representing around 27% of the device base and about 26% of traffic; Flow added roughly 85,000 subscribers in 2025 after a 2024 decline, and Personal Pay counts 4 million users with 2.5 million using it as their primary wallet.