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Telecinco Extends Prime Time Lead With Club World Cup Matches

Strong viewership for Real Madrid vs Pachuca followed by Atlético de Madrid vs Botafogo has propelled Telecinco to a commanding daily lead over its rivals.

Partido del Mundial de Clubes, 'MasterChef' y 'La hora de La 1'

Overview

  • Telecinco’s broadcast of Real Madrid vs Pachuca on June 23 achieved a 27.1% prime time audience share, topping the day’s ratings.
  • The following day’s coverage of Atlético de Madrid vs Botafogo maintained the network’s lead with an 18.7% share in the same slot.
  • Those matches drove Telecinco’s overall daily audience share to 12.9% on June 23, three points above second-place Antena3.
  • Antena3’s prime time telenovela Una nueva vida held steady at a 10.6% share amid the football-driven competition.
  • On La1, MasterChef’s semifinal earned a 12.9% share and morning magazine La hora de La1 posted a 17.6% rating, its second-best of the year.