Telangana To Launch ‘Indiramma’ Sarees Drive on Nov. 19, Targeting One Crore Women

A phased rollout matches production capacity, with strict quality oversight.

Overview

Distribution begins Wednesday on Indira Gandhi’s birth anniversary after the chief minister pays homage at her statue on Necklace Road in Hyderabad.
A. Revanth Reddy will address rural women via a video conference from the Secretariat, with ministers and legislators participating from district collectorates.
Sarees for the programme are being woven by handloom workers in Rajanna Sircilla district.
The first phase covers villages with a December 9 deadline, and the urban phase is scheduled for March 1–8 to coincide with International Women’s Day.
Officials were directed to use technology for transparent delivery and continuous monitoring, and some coverage links the timing to the recently announced gram panchayat elections.