Overview
- Transport Minister Ponnam Prabhakar inaugurated the drive on January 1 and called for coordinated action by collectors, police, education, and roads departments.
- The campaign runs through January across all districts with emphasis on public participation, stepped-up enforcement, and wider dissemination of safety information.
- Launch events featured the release of posters, vehicle stickers, and road-safety books, helmet distribution, and the slogan “Sadak Suraksha, Jeevan Suraksha.”
- Authorities outlined a four-pronged approach covering education, engineering, enforcement, and emergency response, with officials directed to set measurable targets.
- Plans include Road Safety Clubs in all schools with student and parent pledges, UNICEF-supported traffic awareness parks, black-spot identification and removal, and strict penalties including licence suspension for violations.