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Telangana Launches Indiramma Saree Drive for One Crore Women in Two Phases

The rollout uses Sircilla-made sarees with tech-based verification to track beneficiaries.

Overview

  • Chief Minister A. Revanth Reddy kicked off distribution on Indira Gandhi’s birth anniversary after paying tributes in Hyderabad.
  • 65 lakh women in villages are slated to receive sarees by December 9, with 35 lakh in towns and cities from March 1 to 8.
  • District collectors were told to capture SEEEPEC and Aadhaar details and to use facial recognition during handovers.
  • Special officers will be appointed for each Assembly constituency, with events organized at mandal centers and quality monitored.
  • The government linked the initiative to a wider women’s empowerment agenda and said it is in talks with Amazon to market SHG products.