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Teen Vogue Moves Under Vogue.com as Condé Nast Centralizes Titles

Condé Nast frames the consolidation as a way to unify the Vogue platform to reach more young readers, improving monetization.

Overview

  • Teen Vogue becomes a dedicated pillar on Vogue.com while retaining its distinct editorial identity and mission.
  • Chloe Malle, American Vogue’s head of editorial content, will oversee Teen Vogue as editor-in-chief Versha Sharma departs Condé Nast.
  • Editorial coverage will emphasize career development, cultural leadership and other topics that matter to young audiences.
  • The move follows Vogue Business’s recent transfer to Vogue.com, with Vogue Business members gaining access to all content, Vogue Runway and a new members’ hub.
  • Vogue cites youth-led digital growth across social and YouTube, and the publisher says the unified platform increases advertiser visibility as Nicole Phelps is promoted to lead Vogue’s fashion features team.