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Teen Vaping Rates Reach Decade Low

Federal data shows significant decline driven by public health efforts, though concerns about nicotine pouches persist.

FILE - In this April 11, 2018, file photo, a high school student uses a vaping device near a school campus in Cambridge, Mass. With the Food and Drug Administration recently calling e-cigarettes an epidemic among teenagers, Arizona is stepping up efforts to keep youths from vaping. Arizona health officials are launching an anti-vape campaign in December and pursuing e-cigarette businesses aimed at minors. (AP Photo/Steven Senne, File)
WEST MALLING, ENGLAND - MAY 30: Electronic vaping devices packed on a plastic bag are pictured during a visit of Britain's Prime Minister Rishi Sunak to Kent Scientific Services on May 30, 2023 in West Malling, England. The government announced plans to close a loophole in the law that has allowed free vape samples to be supplied to children. (Photo by Daniel Leal - WPA Pool/Getty Images)
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E-Cigarette-Electronic_Cigarette-E-Cigs-E-Liquid-Vaping-Cloud_Chasing_(16323004716) by TBEC Review, licensed under cc-by-2.0

Overview

  • E-cigarette use among middle and high school students has dropped to 5.9%, the lowest in ten years.
  • High school student vaping rates fell from 10% in 2023 to 7.8% in 2024, with half a million fewer users.
  • Elf Bar remains the most popular brand, but its use has declined following FDA enforcement actions.
  • Nicotine pouch usage among teens remains under 2%, but sales and interest are growing.
  • Health officials emphasize the need for continued vigilance and enforcement to sustain progress.