Overview

• E-cigarette use among middle and high school students has dropped to 5.9%, the lowest in ten years.
• High school student vaping rates fell from 10% in 2023 to 7.8% in 2024, with half a million fewer users.
• Elf Bar remains the most popular brand, but its use has declined following FDA enforcement actions.
• Nicotine pouch usage among teens remains under 2%, but sales and interest are growing.
• Health officials emphasize the need for continued vigilance and enforcement to sustain progress.