Overview

• PlayMonster has acquired full rights to Taco vs. Burrito from 15-year-old creator Alex Butler for an undisclosed sum
• Butler first invented the card game at age seven and guided its growth to 1.5 million copies sold, including two expansion packs, after $1.1 million in Amazon sales by 2018
• PlayMonster will expand the brand with new line extensions and release a collector’s tin edition later this year
• Butler intends to invest the proceeds and has moved on to pursue music production, sports and video games
• Initial production was funded by a $25,000 online fundraiser organized by Butler’s mother, with a family holding company managing manufacturing and Amazon distribution