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Tedi Advances Eastern German Expansion with Pfennigpfeiffer Store Rebranding

The discount retailer is integrating 84 acquired outlets as part of its strategy to grow its European footprint to 5,000 locations.

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Overview

  • Tedi is rebranding and remodeling 84 former Pfennigpfeiffer stores across Eastern Germany following their December 2024 acquisition.
  • The Bundeskartellamt approved the takeover in March 2025, allowing Tedi to proceed with its integration plans.
  • Pfennigpfeiffer, founded in 1993 near Riesa, was a prominent regional retailer with over 100 stores at its peak.
  • Tedi, headquartered in Dortmund, operates over 3,300 stores in Europe and aims to expand its network to 5,000 outlets.
  • The company has declined to provide detailed updates on the current progress of the remodeling and integration process.