Overview
- Speaking at SXSW Sydney, Swims said his Los Angeles producers used AI to change a single word in a recorded line while he was in Australia.
- He explained that on tour he uploads acoustic demos to hear them reimagined in different styles, such as country or rock, to test directions quickly.
- Swims praised AI for efficiency when used responsibly but said he is not excited about fully AI-generated artists and has seen awkward deepfake-style videos of himself.
- After finding an AI-generated chorus he liked, he contacted the maker and was told he must secure rights and permission, underscoring unclear ownership rules.
- Recent reporting notes that many listeners struggle to tell AI from human-made tracks, and Spotify said it removed about 75 million spam tracks in September while targeting impersonators.