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Teddy Riner Joins Neopar-Led Consortium in €60M Bid for Le Coq Sportif Ahead of June Court Decision

Aiming to rebuild the 142-year-old French marque’s popular identity through fresh capital, the bid promises to underpin global expansion.

Teddy Riner.
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Overview

  • Neopar, backed by the Poitrinal family, would control 51% of the revamped Le Coq Sportif with a proposed €60 million capital injection.
  • A separate investor group featuring Xavier Niel, Teddy Riner and former brand executives would hold 29%, while US-based Iconix is slated for a 20% stake.
  • Le Coq Sportif, founded in 1882 and employing around 300 people in France, has been in judicial reorganization since November with 60–70 million euros in public debt.
  • Riner’s minority share adds high-profile endorsement to the bid’s ambition to refocus on the brand’s accessible roots and relaunch internationally.
  • A rival offer led by Franco-Swiss entrepreneur Dan Mamane reportedly carries public-authority support, with the Paris commercial court set to rule in June.