Overview
- Neopar, backed by the Poitrinal family, would control 51% of the revamped Le Coq Sportif with a proposed €60 million capital injection.
- A separate investor group featuring Xavier Niel, Teddy Riner and former brand executives would hold 29%, while US-based Iconix is slated for a 20% stake.
- Le Coq Sportif, founded in 1882 and employing around 300 people in France, has been in judicial reorganization since November with 60–70 million euros in public debt.
- Riner’s minority share adds high-profile endorsement to the bid’s ambition to refocus on the brand’s accessible roots and relaunch internationally.
- A rival offer led by Franco-Swiss entrepreneur Dan Mamane reportedly carries public-authority support, with the Paris commercial court set to rule in June.