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Ted Lasso Season 4 Delivers Apple TV's Biggest Launch

Record early viewing for a retooled season centered on Richmond’s second-division women’s team will shape whether Apple orders more episodes.

Overview

  • The Season 4 premiere generated 296.6 million U.S. viewing minutes in its first two days, Nielsen data show.
  • The show was the most-streamed program in the U.S. on Aug. 5, recording more than 200 million viewing minutes that day.
  • Apple is releasing the 10-episode season weekly with official Wednesday dates and early availability at 9 p.m. ET the night before.
  • This season reframes Ted’s role as coach of AFC Richmond’s second-division women’s side, a creative reset that introduced new cast and storylines without abandoning key returning players.
  • Apple and series talent have signaled openness to more seasons but any renewal will depend on sustained audience performance across the weekly run through Oct. 7.