Overview

• Administrators announced the closure of all UK stores within three weeks, following financial struggles and bankruptcy filings.
• Ted Baker's decline began with the departure of founder Ray Kelvin in 2019 amid allegations of inappropriate behavior.
• The brand struggled to adapt to the digital retail landscape and faced increased competition from fast fashion and e-commerce.
• Authentic Brands Group acquired Ted Baker in 2022 but failed to revive its fortunes, leading to the current shutdown plans.
• Ted Baker's story highlights the challenges legacy brands face in modernizing and staying relevant in a rapidly evolving market.