Ted Baker Revives UK Online Sales After Store Closures

Authentic Brands Group partners with United Legwear to re-establish Ted Baker's digital presence in the UK and Europe.

Ted Baker's UK and Ireland stores closed following the collapse of No Ordinary Designer Label Limited.
Authentic Brands Group, owner of Ted Baker, has chosen United Legwear to manage the brand's e-commerce operations.
A new Ted Baker website is set to launch this autumn, aiming to enhance the online shopping experience.
United Legwear will also handle Ted Baker's wholesale and concession shops in the US and Canada.
The partnership seeks to preserve Ted Baker's legacy and British style while expanding its digital footprint.