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Ted Baker Plans Return to UK High Street in Early 2026

ABG’s No Ordinary Designer Label is leveraging a November website relaunch to stage Ted Baker’s first physical comeback after closing its last UK shop in August 2024.

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Overview

  • Ted Baker is reportedly set to reopen its first store in London in early 2026 as part of a phased high street return.
  • No Ordinary Designer Label, owned by Authentic Brands Group, appointed Teneo as administrator in March 2024 and closed all 46 UK outlets by August that year.
  • Authentic Brands Group acquired Ted Baker’s intellectual property for £211 million in October 2022 and relaunched its e-commerce site in November 2024 with plans for international shipping.
  • The exact number and locations of new stores remain unconfirmed as ABG vets prospective retail and digital partners.
  • The planned comeback follows a wider industry shift of legacy fashion brands relying on digital pivots and licensing deals to drive revival efforts.