Technology Issues Mar Rebrand Launch of Streaming Giant Max

Warner Bros. Discovery has renamed its streaming service from HBO Max to Max but faced widespread technology issues during the launch, angering many subscribers unable to access the platform.
Max combines HBO Max and Discovery+ content but the transition left many subscribers locked out or encountering error messages, crashes and login problems.
The company described the issues as minor but has yet to provide a clear solution for subscribers still locked out, fueling frustration and demands for subscription credits or refunds.
Max offers three subscription tiers at different price points and the more expensive options provide access to 4K content and Dolby Atmos audio, but many subscribers have been unable to access any content.
The rebranding aims to broaden the service's appeal beyond HBO's premium content but the troubled launch risks alienating subscribers and denting the reputation of the newly combined Warner Bros. Discovery media giant.