Tech Companies Turn to AI and New Strategies to Target Gen Z

IBM's CMO discusses how AI can enhance the sports viewing experience and reach younger audiences.
The NFL is working with influencers to engage Gen Z, 33% of whom don't watch live games.
Tinder is focused on better understanding and attracting Gen Z users, according to its CMO.
Microsoft's AI products are helping customers save time and money, the company announced on social media.
Instacart added ChatGPT to its app to simplify grocery shopping for busy customers, the company said on Twitter and LinkedIn.