Overview
- Heineken México’s Tecate launched the Acceso Playa Tecate initiative in Tulum with an inaugural event supported by local tourism authorities.
- Two entrances are now operating in partnership with beachfront businesses, responding to complaints that some regions have as little as one public access per 100 kilometers of coast.
- Locations displaying the “Acceso Playa Tecate” seal signal open passage where visitors may bring their own food, drinks, umbrellas and beach gear.
- Organizers plan to enable at least three free-access sites in Quintana Roo during 2026, with gradual replication under consideration for other Mexican coasts.
- Agreements leverage existing hotels and beach clubs to open public corridors in exchange for brand promotion, with waste-separation and recycling stations installed to manage environmental impact.