Team17 Group Rebrands as Everplay to Reflect Business Evolution
The rebrand focuses on the overarching group identity, with core divisions retaining their names and roles.
Overview
- Team17 Group PLC will officially rebrand to Everplay Group PLC in early February 2025, marking a shift in its corporate identity.
- The rebrand reflects the company's evolution since its 2018 IPO and its acquisitions of Astragon Entertainment in 2022 and StoryToys in 2021.
- The Team17 Digital, Astragon Entertainment, and StoryToys divisions will retain their existing names and continue their specialized operations.
- CEO Steve Bell stated the rebrand aims to simplify the group structure, enhance internal collaboration, and expand its presence across the indie gaming market.
- The company remains committed to its goal of becoming a global indie powerhouse while prioritizing back catalog sales and evergreen franchises.