Team-Focused Sports Blogs Launch Push for Google ‘Preferred Sources’ Opt-Ins
Publishers say opt-ins help restore search visibility by elevating chosen outlets in Top Stories.
Overview
- On October 6, a wave of near-identical posts from sites such as Amazin’ Avenue, Athletics Nation, Bleed Cubbie Blue and others urged readers to click a link to add each outlet as a Google source preference.
- Each post highlights Google’s August rollout of Preferred Sources in the U.S. and India, which lets users select favorite publishers for news results.
- Google says articles from selected outlets appear more prominently within Top Stories when those sites publish fresh, relevant content for a given search.
- The blogs present the opt-in as a simple, direct action for fans that supports their coverage and improves the relevance of readers’ search results.
- Several posts argue that AI-driven search changes are hurting news sites and position Preferred Sources as a partial remedy.