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53m ago

Taylor Swift’s Three-Day ‘Showgirl’ Event Tops Box Office With $33 Million U.S., $46 Million Worldwide

A surprise, one-weekend rollout with $12 tickets converted Swift’s fanbase into box-office turnout through AMC’s direct distribution.

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A billboard advertises "The Official Release Party of a Showgirl," a movie celebrating Taylor Swift's new album "The Life of a Showgirl," in Times Square, New York City, on October 3, 2025.
Fans take pictures in the lobby as they attend "Taylor Swift: The Official Release Party of a Showgirl" at AMC Montgomery 16 movie theater in Bethesda, Maryland, on Friday.
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Overview

  • The album-release cinema event ran Oct. 3–5 in about 3,700 North American theaters and was priced at a $12 standard ticket.
  • Audience polling delivered an A+ CinemaScore, and AMC’s CEO praised the collaboration as a theatrical win.
  • The 89-minute program featured lyric videos, behind-the-scenes footage and the premiere of a new music video tied to The Life of a Showgirl.
  • Luminate reported 2.7 million U.S. first-day album sales, highlighting coordinated demand across music and theaters.
  • Weekend charts placed One Battle After Another second with about $11 million, while A24’s The Smashing Machine disappointed with a $6 million debut.