Overview

• Billboard, citing Luminate, tallied 3.5 million equivalent album units in the U.S. after five days, setting a new single-week consumption mark with two days still in the tracking period.
• The total includes 3.2 million traditional sales and 300,000 streaming-equivalent units, while Adele’s pure-sales record of 3.378 million still stands as Swift’s sales sit just below that level.
• The album moved 1.2 million vinyl copies on day one, the highest single-week vinyl figure ever recorded.
• Swift issued nearly 30 limited and retailer-exclusive versions across formats and surpassed five million Spotify pre-saves, strategies that concentrated demand into the opening week.
• A three-day theatrical companion topped the U.S. box office with about $33–34 million, and final first-week Billboard figures are expected Sunday.