Overview

• The album has about 3.5 million equivalent units so far, including roughly 3.2 million in traditional sales and about 300,000 from streaming.
• Adele still holds the pure sales record at 3.378 million, though Swift’s current 3.2 million sales leave a narrow gap with days left in the tracking week.
• Billboard cites Luminate for the early figures, which arrived before final first-week totals and official chart placements expected after the week closes on Oct. 12.
• Dozens of limited physical and digital variants, some available for just 24 hours, helped drive front‑loaded purchases alongside heavy pre-orders.
• Streaming momentum included a Spotify pre-save record and the most-streamed album in a day, while a one-weekend theatrical release generated roughly $33–34 million at the box office.