Overview

• Initial Luminate data cited by Billboard puts U.S. first-week units at 3.5 million, topping Adele’s 3.37 million mark from 2015.
• Vinyl sales hit a single-week record of 1.2 million, and first-day U.S. sales were roughly 2.7 million, according to early tallies.
• On Spotify, the opening track approached 31 million plays in one day and all 12 tracks simultaneously filled the Global Top 12.
• The companion film earned $15.8 million on day one and reached about $46 million worldwide by Monday, Billboard reported.
• Reception proved polarized, with Pitchfork giving a 5.9 score and Swift saying in interviews that responses to art are subjective.