Overview

• Billboard and Luminate data show the album logged about 3.5 million equivalent units in its first U.S. week, surpassing Adele’s 2015 mark for 25.
• Of the total, approximately 3.2 million came from traditional album sales with around 300,000 from streaming activity.
• The release set a new vinyl benchmark with roughly 1.2 million copies sold in a single day, the highest ever reported for the format.
• A variant-heavy strategy — dozens of CD and vinyl editions, limited 24‑hour drops, and added acoustic versions — materially boosted physical sales.
• Spotify reported 5.5 million pre-saves and the album became the platform’s most-streamed in a day within 12 hours, as reviews and fan reactions remained split and Swift publicly welcomed the debate.