Overview

• NME reports, citing Billboard, that the album logged 3.5 million equivalent units in the U.S., topping Adele’s 2015 opening-week mark for 25 at 3.378 million.
• Of the 3.5 million total, 3.2 million came from traditional purchases and about 300,000 from streaming equivalents, according to Daily Mail and NME.
• Forbes says 1.2 million vinyl copies were tallied in a single day, the largest U.S. vinyl week ever and the first to clear one million on the format.
• Forbes notes the vinyl figure reflects extensive pre-orders across retailers and Swift’s site, amplified by multiple collectible editions that spurred multi-copy purchases.
• Daily Mail cites five million Spotify pre-saves, a limited online vinyl selling out in under an hour, and all 12 tracks occupying Apple Music’s top 12.