Overview

• Fans documented inconsistencies in promotional clips tied to a global door-and-QR campaign and pushed the hashtag #SwiftiesAgainstAI, with the posts now apparently removed and no statement from Swift’s team.
• The album sold 2.7 million copies in the U.S. on release day, according to Luminate, with 1.2 million vinyl sales in the first week setting a new record.
• Spotify said the release became 2025’s most-streamed album in a single day and that “The Fate of Ophelia” set the platform’s all-time single-day song record.
• A three-day companion film screened in thousands of cinemas grossed about $33 million in the U.S. and $46 million worldwide, Box Office Mojo reported.
• Swift rejected rumors she would retire after marrying Travis Kelce in a BBC Radio 2 interview, and designer Kelsey Randall confirmed crafting rushed bespoke looks for the album imagery.