Overview

• Swift’s twelfth studio album is scheduled to arrive on October 3 on streaming platforms.
• Industry outlets report more than 5.6 million Spotify presaves, described as the service’s highest pre-release tally to date.
• The RIAA says Swift is the first woman with over 100 million certified album sales in the United States.
• The rollout includes a Spotify pop-up in New York and limited merchandise, with a ‘Shiny Bug’ vinyl selling out in under an hour, as outlets also note some artists have shifted release dates.
• Fan accounts are promoting efforts to surpass Adele’s Apple Music records for number-one placements, which remains a reported campaign rather than a verified outcome.