Overview

• The 12th studio album is scheduled to be released on October 3 and includes 12 tracks with a Sabrina Carpenter feature on the title song.
• Tabloid and entertainment outlets report more than 5.6 million Spotify presaves, described as a platform record, though the figure has not been independently confirmed by Spotify.
• The Recording Industry Association of America announced Swift is the first woman to surpass 100 million certified album units in the United States.
• Swift’s fan community is coordinating campaigns to top Apple Music number-one counts reported to be held by Adele, whose ‘Easy On Me’ reached No. 1 in 121 countries, with fan targets circulating for higher album and song totals.
• The rollout features extensive merchandising and stunts including multiple limited vinyl editions, signed CDs, coded billboards in Times Square, and a Spotify pop-up, while a previewed lyric drew mixed reactions from fans.