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Taylor Swift’s ‘The Life of a Showgirl’ Dropsdnight With TargetTarget Events and Theater Party

The release pairs streaming at midnight with controlled Target sales plus a three-day cinema event.

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Target's exclusive “The Life of a Showgirl: The Crowd Is Your King” is a "Summertime Spritz Pink Shimmer Vinyl" featuring an opaque pink and pale-yellow pearlescent vinyl with gold shimmer and a collectible custom gatefold sleeve.
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Overview

  • Streaming begins Friday at 12 a.m. ET on Spotify, Apple Music and Amazon Music, with Spotify confirming a platform record of over five million pre-saves.
  • Nearly 500 Target stores are holding midnight sales with tickets distributed in electronics starting at 10 p.m., a return-to-queue at 11:45 p.m., and a limit of four per item per guest.
  • Target-exclusive physicals include the The Life of a Showgirl: The Crowd Is Your King vinyl and three distinct CD editions, with an additional “Sweat and Vanilla Perfume” CD variant online.
  • The Official Release Party of a Showgirl runs Oct. 3–5 in theaters including AMC and Cinemark, featuring the world premiere of the “The Fate of Ophelia” video, behind-the-scenes content and new lyric videos.
  • The 12-track album reunites Swift with producers Max Martin and Shellback and features Sabrina Carpenter on the title track, with TV appearances set for The Graham Norton Show on Oct. 3, The Tonight Show on Oct. 6 and Late Night with Seth Meyers on Oct. 8.