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33m ago

Taylor Swift’s ‘The Life of a Showgirl’ Drops at Midnight ET With Ticketed Target Openings and Theater Release Party

Target ticketing with theater screenings anchors a scarcity‑minded launch.

Taylor Swift's 12th studio album, The Life of a Showgirl, releases on October 3, 2025, at midnight ET. (Republic Records via AP)
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Target's exclusive “The Life of a Showgirl: The Crowd Is Your King” is a "Summertime Spritz Pink Shimmer Vinyl" featuring an opaque pink and pale-yellow pearlescent vinyl with gold shimmer and a collectible custom gatefold sleeve.
Target on Dana Drive in Redding.

Overview

  • The album arrives worldwide at 12:00 a.m. Eastern Time on Oct. 3 with streaming on Spotify, Apple Music and YouTube, translating to 5 a.m. in the UK, 6 a.m. in central Europe, 9:30 a.m. in India and noon in China and the Philippines.
  • Hundreds of Target stores will hold midnight sales using in‑store tickets distributed from 10 p.m., with a four‑item per‑guest limit and purchases at midnight while limited stock lasts.
  • Local outlets published final lists of participating Target locations across markets including Illinois, Colorado, the Bay Area, New York City and San Antonio as fans prepare for the late‑night rollout.
  • Retailer exclusives include three Target CD variants with posters and a Target‑exclusive Summertime Spritz Pink Shimmer vinyl, with tickets reserving product for purchase at midnight.
  • An 89‑minute film, The Official Release Party of a Showgirl, screens Oct. 3–5 in theaters, featuring the world premiere of The Fate of Ophelia video, lyric videos and Swift’s personal reflections on each track.