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35m ago

Taylor Swift’s ‘The Life of a Showgirl’ Drops at Midnight ET With Target Midnight Sales and Theater Release Party

Target is using 10 p.m. ticketing and four-item limits to manage scarce exclusive editions.

Taylor Swift's 12th studio album, The Life of a Showgirl, releases on October 3, 2025, at midnight ET. (Republic Records via AP)
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Overview

  • The 12-track album arrives at 12 a.m. ET on Oct. 3 on major streaming platforms including Spotify, Apple Music and Amazon Music.
  • Nearly 500 Target stores plan late-night openings, with ticket distribution beginning at 10 p.m. local time and some locations staying open until 1 a.m.
  • Target-exclusive formats include the Summertime Spritz Pink Shimmer vinyl and three distinct CD variants, with a separate online-only CD version available.
  • “The Official Release Party of a Showgirl” screens in theaters Oct. 3–5, featuring the world premiere of the “The Fate of Ophelia” video, lyric videos and behind-the-scenes footage.
  • Swift reunites with producers Max Martin and Shellback, features Sabrina Carpenter on the title track and has already set a Spotify pre-save record reported at more than 5.5 million.