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Taylor Swift’s ‘The Life of a Showgirl’ Drops at Midnight ET With Target Midnight Sales and Cinema Event

Retail and theater tie-ins are designed to turn fan anticipation into sales.

Overview

  • The album releases worldwide at 12:00 a.m. ET on Oct. 3 on Spotify, Apple Music and other major platforms, with regional time conversions shared for international listeners.
  • Select Target stores will open at midnight with ticket distribution starting at 10 p.m., a four-per-item purchase limit, and retailer-exclusive editions including three CD variants—“It’s Frightening,” “It’s Rapturous,” and “It’s Beautiful”—plus a Summertime Spritz Pink Shimmer vinyl.
  • A three-day theatrical event, The Official Release Party of a Showgirl, runs Oct. 3–5 at AMC and partner cinemas, premiering the “The Fate of Ophelia” music video alongside lyric videos and Swift’s commentary.
  • Swift’s 12-track set includes a Sabrina Carpenter collaboration on the title track and reunites Swift with producers Max Martin and Shellback.
  • Pre-release momentum is strong, with more than 5.5 million Spotify pre-saves reported as a platform record and robust theater presales noted by exhibitors and local outlets.