Particle.news

Download on the App Store

Taylor Swift’s ‘The Life of a Showgirl’ Drops at Midnight as Target Hosts Nationwide In‑Store Launch

The release leans on a tightly coordinated, multi‑platform rollout featuring record Spotify pre‑saves plus a limited three‑day theatrical event.

Overview

  • The 12-track album goes live at 12 a.m. ET on Oct. 3 across major streaming platforms, with Spotify confirming more than five million pre-saves, a platform record.
  • Target is keeping nearly 500 stores open for midnight sales with exclusive vinyl and three CD variants, distributing queue tickets from 10 p.m. and limiting purchases to four per item.
  • Cinemas will screen The Official Release Party of a Showgirl from Oct. 3–5, debuting the ‘The Fate of Ophelia’ music video with behind-the-scenes footage and new lyric videos.
  • Swift reunites with producers Max Martin and Shellback; the sole feature is Sabrina Carpenter on the title track, and Swift has said no bonus tracks are planned.
  • An iTunes digital-download version includes an exclusive short video from Swift detailing album inspirations under the banner A Look Behind the Curtain.