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Taylor Swift’s ‘The Life of a Showgirl’ Drops at 12:01 a.m. ET in Coordinated Global Rollout

Record Spotify pre‑saves signal a high‑coordination launch spanning midnight streaming, cinema screenings, UK TV.

Overview

  • The 12‑track album is scheduled to go live worldwide at 12:01 a.m. Eastern time Friday (0401 GMT).
  • An 89‑minute Release Party film runs in cinemas Oct. 3–5 with the world premiere of The Fate of Ophelia video, behind‑the‑scenes footage, lyric videos, and track inspirations, with industry estimates projecting $30–50 million in grosses.
  • Swift will join Capital Breakfast in the UK at 8 a.m. local time and appear on ortoGraham Norton Show the same evening, followed by U.S. late‑night visits to The Tonight Show on Oct. 6 and Late Night With Seth Meyers on Oct. 8.
  • Recorded during the Eras Tour, the pop‑leaning set reunites Swift with producers Max Martin and Shellback, and features Sabrina Carpenter on the title track.
  • Spotify confirms the album as its most pre‑saved ever, and fan groups are organizing streaming pushes reported to target Apple Music records.