Overview

• Billboard, citing Luminate, reports the album has surpassed the modern‑era weekly benchmark set by Adele’s 25 at 3.482 million equivalent units.
• Adele still holds the record for pure first‑week sales at 3.378 million, though Showgirl’s 3.2 million sales tally sits close with days left in the tracking week.
• Swift fueled sales with dozens of limited and retailer‑exclusive variants, including several 24‑hour digital and CD editions featuring acoustic tracks and voice memos.
• Streaming momentum included a Spotify record for most pre‑saves (about 5.5 million) and the most‑streamed album in a single day shortly after release.
• Physical demand has been exceptional, with industry reports noting roughly 1.2 million vinyl copies sold on day one, as a companion one‑weekend theater event topped the box office.