Overview

• Spotify pre‑saves for the album have surpassed 5 million, setting a new platform record previously held by Swift.
• The three‑day Official Release Party runs Oct. 3–5 in cinemas worldwide with an 89‑minute program featuring the first video for The Fate of Ophelia, lyric videos and behind‑the‑scenes commentary.
• A Spotify pop‑up in New York’s Chelsea draws fans with showgirl costumes, a bathtub referencing the album art’s Ophelia motif and multiple hidden clues confirmed by a Spotify spokesperson.
• The 12‑track set marks a pop‑forward reunion with producers Max Martin and Shellback, includes a duet on the title track with Sabrina Carpenter and was crafted during sessions in Sweden around Eras Tour dates.
• Multiple outlets report an interpolation of George Michael’s 1987 hit Father Figure on the album, as retail plans add limited Target‑exclusive pink shimmer vinyl with select midnight store openings.