Overview

• The 12th studio album is set for release on Friday, Oct. 3, and has become Spotify’s most pre-saved album, surpassing last year’s TTPD.
• The tracklist features 12 songs, including a duet with Sabrina Carpenter, with Swift signaling energetic, danceable pop in the vein of 22 and Shake It Off.
• Cinemas in roughly 50 countries will host special sessions from Friday to Sunday with a music video, a making-of segment, and a karaoke version, with Deadline projecting $30–50 million in U.S. box-office revenue.
• AMC announced an 89-minute release party program this weekend that includes the premiere of the music video for The Fate of Ophelia alongside additional exclusive content.
• Swift ties the project to the highs of her record-setting Eras Tour and a period she describes as the happiest and most intense of her life, as experts highlight her use of easter eggs and real-world fan engagement to drive the campaign.