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3w ago

Taylor Swift’s ‘The Life of a Showgirl’ Arrives Friday With Record Pre‑Saves and Theater Launch

The rollout leans on scarce physical editions with a teased Oct. 4 “Standby” moment to keep fans engaged.

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A diptych of album covers for "THE LIFE OF A SHOWGIRL," features an elaborately dressed Taylor Swift in rhinestone-studded showgirl costumes, depicted in a rich, textured setting on the left and submerged in vibrant, turquoise water on the right. The images are a conceptual presentation for an album, with accompanying vinyl pressings shown below the main photos.
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Overview

  • Spotify says the album has surpassed five million pre‑saves, the most in the platform’s history.
  • An 89‑minute cinema event, Taylor Swift: The Official Release Party of a Showgirl, runs Oct. 3–5 and reportedly generated about $15 million in first‑day presales.
  • Target will sell an exclusive Summertime Spritz Pink Shimmer vinyl with select stores opening at midnight on Oct. 3.
  • A lyric shown at Spotify’s New York pop‑up drew online criticism over tone, highlighting the optics risks of high‑visibility promotions.
  • The 12‑track set reunites Swift with producers Max Martin and Shellback, features Sabrina Carpenter on the title track, and includes the “Fate of Ophelia” music video debuting in the theater event before a scheduled YouTube premiere on Sunday night.